Lilly Pulitzer® To Open Retail Store In Palm Beach Gardens Mall
PALM BEACH GARDENS, FL. (April 3, 2009) –Lilly Pulitzer is thrilled to announce the opening of its newest retail location in Palm Beach Gardens, Florida. This marks an exciting milestone as the first Lilly Pulitzer Retail Store in Palm Beach, home to where the brand was born 50 years ago. This store has been designed as a place for consumers to experience the complete world of Lilly Pulitzer and feel a connection to the brand’s vision, heritage, and story.
“We have always wanted to return to our roots and open a store in Palm Beach, but were waiting to find the perfect location,” says James B. Bradbeer Jr., President of Lilly Pulitzer. “We knew the time had come for our big return to Palm Beach and decided what better way to kick off the next fifty years than to return to the place where it all began!”
It only takes a few steps into the new store for customers to realize they are in not in for the typical retail experience. The flagship store allows customers to step into Lilly’s colorful and carefree world, one that truly follows the sun. Every element of the brand’s identity is woven into the store’s décor. From the brightly colored walls to the bamboo furniture, every design decision enhances the “Colorful Life” experience for the consumer. Signature décor elements of the store include hand-painted prints detailing the steps in our print design process, a bathroom painted floor to ceiling in a signature print, and an eye-catching print gallery, showcasing designs from the past fifty years. Equally noteworthy are the fitting rooms themselves. Each one-of-a-kind fitting room illustrates a unique theme, such as: The Lilly Story, The Jungle (Lilly’s backyard), Conversational Cocktail Napkins, Color Therapy (the print design colors) and “The Men’s Room”.
The main store space, fondly called “The Living Room,” features a full assortment of Lilly Pulitzer merchandise. Shopper’s can peruse our colorful caftans and resort wear or soak in the atmosphere while sitting on our plush, printed sofas. In the effort to provide shoppers the opportunity to live the Lilly lifestyle, all custom made furniture throughout the store is available for purchase – so if she wants it all, she can have it all! The store also features a children’s room centered around a pink tent with a flower chandelier that hangs from the ceiling. The idyllic layout also includes a play table with pink and green leather poufs where little ones can sit, color and enjoy colorful cupcakes…while moms can enjoy uninterrupted shopping.
The store is scheduled to open on Friday, April 17, 2009 and will provide consumers with all categories of merchandise, including women’s, children’s, men’s, accessories, shoes, stationery & gifts, home, fragrance and eyewear.
About The Gardens Mall
The Gardens Mall is located one mile east of I-95 on PGA Blvd. in Palm Beach Gardens, Florida. The luxurious 1.4 million square foot regional shopping center features more than 160 retail specialty shops and restaurants. It is anchored by Nordstrom, Saks Fifth Avenue, Bloomingdale's, Macy's and Sears. The Gardens Mall is owned and managed by The Forbes Company. For more information about The Gardens Mall, call 561-775-7750, or visit the mall online at www.thegardensmall.com.
About Lilly Pulitzer
Fifty years ago a wave of pioneering prints in the form of dancing pink monkeys and swimming green elephants in a rainbow of colors hit the American fashion scene. And to think, it all started with a juice stand in Palm Beach when young Lilly needed a hobby! In November 2008, Lilly Pulitzer, the classically fun, authentically playful and historically rule-breaking brand, kicked off a year-long “Jubilee” to celebrate 50 years of colorful life. Lilly Pulitzer provides apparel and sleepwear for women, children and men as well as accessories including eyewear, footwear, handbags, jewelry, belts, fragrance, stationery and gifts, and two entertaining books, all inspired by the authentic Palm Beach lifestyle. The children’s clothes are a pint-size version of the women’s line, reflecting the same color palette and prints in charming styles appropriate for infants, toddlers and girls size 4-14. There are a number of company-owned retail stores in select locations including New York, East Hampton, Greenwich, Key West, Westchester, King of Prussia, Dallas, Austin, Houston, and San Diego. Lilly Pulitzer also operates over 75 Lilly Pulitzer Via Shops in Lilly-loving communities around the country. Lilly Pulitzer is sold in major department stores including Bergdorf Goodman, Saks Fifth Avenue, Nordstrom and
Harrods in London, UK, as well as upscale specialty stores from coast to coast. More information on products, distribution and the Lilly story is available at www.lillypulitzer.com.