THE GARDENS MALL 2008 SURVEY THANK YOU FOR AGREEING TO SHARE YOUR OPINION. This survey will take approximately 3 - 5 minutes to complete.  Please complete each of the questions by clicking in the appropriate box and then selecting "next" at the bottom of the screen. Your answers will be held confidential. _____________________________________________________________________________________________ In appreciation for your time, all responses that are submitted within 24 hours after visiting The Gardens Mall will be entered in a sweepstakes for a chance to win a $250 gift card (no purchase necessary, void where prohibited).  Respondents must provide a valid email address to enter.

Q1 WHEN WAS YOUR LAST VISIT TO THE GARDENS MALL?   TODAY   YESTERDAY   TWO DAYS AGO OR EARLIER

Q2 ARE YOU AT LEAST 12 YEARS OLD?   YES   NO

Q3 THINKING ABOUT YOUR LAST VISIT TO THE GARDENS MALL, WHAT WAS THE PRIMARY PURPOSE OF YOUR VISIT TO THE CENTER?   WORK AT THE GARDENS MALL   GENERAL BROWSING   TO VISIT A SPECIFIC STORE OR RESTAURANT   TO ATTEND A SPECIAL EVENT OR PROMOTION   FOR A SPECIFIC PURCHASE OR EATING   OTHER REASON

WE WOULD LIKE TO KNOW ABOUT YOUR RECENT EXPERIENCE AT THE GARDENS MALL.  PLEASE THINK ABOUT YOUR LAST VISIT TO THE GARDENS MALL WHEN ANSWERING THE FOLLOWING SERIES OF QUESTIONS.

Q4 WHERE WERE YOU IMMEDIATELY BEFORE GOING TO THE GARDENS MALL THE LAST TIME YOU VISITED?   HOME   WORK   OTHER SHOPPING AREA   SCHOOL   OTHER

Q5 HOW LONG WERE YOU AT THE GARDENS MALL ON YOUR LAST VISIT?   LESS THAN 30 MINUTES   31 - 60 MINUTES   1 - 2 HOURS   2 - 3 HOURS   3 - 5 HOURS   5 + HOURS

Q6 WHICH OF THE FOLLOWING MOST ACCURATELY DESCRIBES YOU?   YEAR ROUND RESIDENT   SEASONAL RESIDENT (RESIDE IN THE AREA LESS THAN 6 MONTHS/YEAR)   TOURIST/LEISURE VISITOR   BUSINESS VISITOR - NOT ATTENDING A CONVENTION   CONVENTION ATTENDEE

Q7 PLEASE ENTER THE 5 DIGIT ZIP CODE OF YOUR LOCAL RESIDENCE.

Q8 HOW MANY STORES, SERVICES OR EATING PLACES DID YOU VISIT DURING YOUR LAST TRIP TO THE GARDENS MALL?   0   1   2   3   4   5   6+

Q9 WHICH OF THE FOLLOWING DEPARTMENT STORES DID YOU VISIT DURING YOUR LAST TRIP TO THE GARDENS MALL? (PLEASE CHOOSE ALL THAT APPLY)   BLOOMINGDALE'S   MACY'S   NORDSTROM   SAKS   SEARS   NONE OF THE ABOVE

Q10 HOW MUCH DID YOU SPEND DURING YOUR LAST TRIP TO THE GARDENS MALL IN DEPARTMENT STORES?  (PLEASE ROUND THE AMOUNT TO THE NEAREST DOLLAR, FOR INSTANCE, IF YOU SPENT $42.37, ENTER $42.  IF ZERO, ENTER 0.)

Q11 HOW MUCH DID YOU SPEND DURING YOUR LAST TRIP TO THE GARDENS MALL IN APPAREL AND ACCESSORY STORES?  (PLEASE ROUND THE AMOUNT TO THE NEAREST DOLLAR, FOR INSTANCE, IF YOU SPENT $42.37, ENTER $42.  IF ZERO, ENTER 0.)

Q12 HOW MUCH DID YOU SPEND DURING YOUR LAST TRIP TO THE GARDENS MALL IN HOME/GIFTS/LEISURE STORES?   (PLEASE ROUND THE AMOUNT TO THE NEAREST DOLLAR, FOR INSTANCE, IF YOU SPENT $42.37, ENTER $42.  IF ZERO, ENTER 0.)

Q13 HOW MUCH DID YOU SPEND DURING YOUR LAST TRIP TO THE GARDENS MALL IN A FAST FOOD OR FOOD COURT STORE?  (PLEASE ROUND THE AMOUNT TO THE NEAREST DOLLAR, FOR INSTANCE, IF YOU SPENT $42.37, ENTER $42.  IF ZERO, ENTER 0.)

Q14 HOW MUCH DID YOU SPEND DURING YOUR LAST TRIP TO THE GARDENS MALL IN A SIT-DOWN RESTAURANT?  (PLEASE ROUND THE AMOUNT TO THE NEAREST DOLLAR, FOR INSTANCE, IF YOU SPENT $42.37, ENTER $42.  IF ZERO, ENTER 0.)

Q15 HOW MUCH DID YOU SPEND DURING YOUR LAST TRIP TO THE GARDENS MALL IN ALL OTHER STORES HERE AT THE MALL?  (PLEASE ROUND THE AMOUNT TO THE NEAREST DOLLAR, FOR INSTANCE, IF YOU SPENT $42.37, ENTER $42.  IF ZERO, ENTER 0.)

Q16 IN THE PAST MONTH, WHERE DO YOU RECALL SEEING OR HEARING ADVERTISING FOR THE GARDENS MALL SEPARATE FROM ADVERTISING FOR THE INDIVIDUAL STORES IN THE GARDENS MALL? (PLEASE CHOOSE ALL THAT APPLY)   TELEVISION   MAIL   INTERNET   MAGAZINES   NEWSPAPERS   RADIO   SIGNS IN THE MALL   BILLBOARD   ALL OTHER   DO NOT RECALL SEEING ANY ADVERTISING

Q17 IN THE PAST 3 MONTHS, HOW MANY TIMES HAVE YOU VISITED THE GARDENS MALL?

Q18 WHICH OF THE FOLLOWING SHOPPING CENTERS HAVE YOU VISITED DURING THE PAST THREE MONTHS? (CHECK ALL THAT APPLY)   BOYNTON BEACH MALL   TREASURE COAST SQUARE   TOWN CENTER AT BOCA   THE MALL AT WELLINGTON GREEN   CITYPLACE   DOWNTOWN AT THE GARDENS   LEGACY PLACE   MALL AT MILLENIA

Q19 WHICH OF THE FOLLOWING STATEMENTS MOST CLOSELY DESCRIBES THE WAY YOU SHOP?   I BUY DESIGNER MERCHANDISE AND AM WILLING TO PAY FOR THE STYLE AND WORKMANSHIP.   I BUY WELL-KNOWN BRANDS BECAUSE THEY PROVIDE THE BEST QUALITY FOR MY MONEY.   I PREFER TO PAY THE LOWEST PRICE, SO I SHOP PRIMARILY FOR VALUES.

Q20 ON A SCALE OF ZERO TO 10, PLEASE RATE HOW LIKELY YOU ARE TO RECOMMEND THE GARDENS MALL TO A FRIEND.  ZERO MEANS "DEFINITELY WILL NOT" AND 10 MEANS "DEFINITELY WILL".   0 - DEFINITELY WILL NOT 1 2 3 4 5 6 7 8 9 10 - DEFINITELY WILL

WE ARE ALMOST DONE! YOU HAVE BEEN VERY HELPFUL SO FAR.  NOW WE WOULD LIKE TO ASK JUST A FEW QUESTIONS TO HELP US CATEGORIZE YOUR RESPONSES.  THIS INFORMATION IS CONFIDENTIAL.

Q21 ARE YOU:   MALE   FEMALE

Q22 WHAT IS YOUR AGE CATEGORY?   12-17   18-24   25-34   35-44   45-54   55-64