GUCCI | The Art of Silk

A fleeting moment, captured in motion. The fluid elegance of silk transforms into a language of expression, woven into the night. Keep It Gucci: The Art of Silk is a new campaign that pays homage to the House’s storied legacy in silk craftsmanship, celebrating its timeless allure.

The House’s celebrated Flora motif, first introduced in 1966 by Italian illustrator Vittorio Accornero de Testa, takes center stage. An intricate bouquet of seasonal blooms, the pattern remains a timeless symbol of elegance. Whether draped around the neck, tied as a headscarf, or caught mid-motion, Gucci’s silk scarves continue to embody the House’s enduring spirit, reimagined for a contemporary audience.