The Art of Shaving
The Art of Shaving began in the kitchen of a Manhattan apartment in 1996. What started out as a simple home recipe for a pre-shave oil for sensitive skin quickly gave birth to a new shaving concept. The Art of Shaving has trademarked its wet shaving system "The 4 Elements of the Perfect Shave" - Prepare, Lather Up, Shave, and Moisturize - and is recognized as the best-selling men's brand at high-end department stores.
Today the company is a world organization still nurtured by the founder's talent and passion. The Art of Shaving has succeeded in creating a brand with a mission, one that promises to be a household name for generations to come.