The Zales story began in 1924 when the first Zales Jewelers was opened in Wichita Falls, Texas. Over the course of five generations, Zales expanded from a family jeweler located in just a few downtown locations to the largest fine jeweler across North America. With over 750 locations, Zales has grown upon the strength of its traditions and its commitment to excellence.
As the best-known name in retail jewelry, Zales has a broad selection of classic and contemporary styles. In addition to diamond fashion jewelry, Zales offers gold, cultured pearls and an extensive wedding jewelry selection. Zales also carries brand-name jewelry, including watches.