SALVATORE FERRAGAMO - The Viva | The Gardens Mall
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salvatore ferragamo the viva flat

SALVATORE FERRAGAMO – The Viva

January 30, 2020 - March 31, 2020

Salvatore Ferragamo is proud to present Viva, a new show style that incorporates a boldly modernised upgrade to the house icon Vara bow. The new Viva has been designed by Creative Director Paul Andrew as a 21st Century re-imagining of the classic Vara, which was created by Fiamma Ferragamo and launched in 1979. Salvatore Ferragamo’s Spring Summer 2020 show starred the Viva – the first time the bow motif has feature on our runway – both to pay homage to our past and herald this new chapter of the future.

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