120% Lino

120% Lino is an Italian brand of excellence, created for those who love natural, effortless elegance. Our DNA combines precious fabrics, natural fibers, and refined design: every piece enhances simple beauty and offers comfort and freedom, season after season.

While linen remains our signature fabric, our men’s and women’s collections also embrace other high-quality natural materials such as cotton, silk, cashmere, and wool. Each garment is crafted in Italy with attention to detail, fit, and color, blending innovation with artisanal expertise to ensure softness, durability, and a timeless look.

120% Lino offers a complete wardrobe for leisure, business, and urban lifestyles — garments designed to transition seamlessly from relaxed moments to professional settings and city life. Essential accessories, clean silhouettes, and natural hues—beige, ecru, ivory—tell the story of our fabrics’ lightness and soft touch.

Our brand is an invitation to step into a world where quality is tangible, sustainability is a promise, and style becomes a second skin. Wearing 120% Lino means choosing an elegance that accompanies you every day.